DIGITAL MARKETING COURSE

Master digital marketing fundamentals. Get your certificate.
Learn how to use it to benefit your career.

October 18 - November 22, 2021

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Overview

Our all in online Digital Marketing course will equip you with everything you need to know to become a Digital Marketing expert. Whether you want to increase your knowledge of Digital Marketing to boost your current career or start a new one as a Digital Marketing Expert, our course will make you one of the most knowledgeable people in the industry.

Prerequisites

No experience required

Hands On Learning

Learn from the top instructors with relevant industry experience and up to date knowledge

Course Schedule

Total of 160 hours in 30 days, Monday - Friday 8 hours a day

Curriculum

Meets the most up to date market demands and effective industry practices

October 18 - November 22, 2021

$4,350

Become A Social Media Expert
In Just 30 Days

Online Learning But Better

Our courses provide easy remote access while also including the benefits of in person education.

You can ask questions, talk with your classmates and practice in real time all from the comfort of your house.

WHAT YOU WILL MASTER

COURSE CURRICULUM

Module 1 : Your journey as a digital marketing specialist

Let us be your guide. It all begins with determining the correct strategy for the product/ service to be marketed. We will teach you all the different strategy frameworks so you can plan and execute to maximize benefits. You will also learn to develop content suited for specific projects and target audiences as well as tracking and measuring progress.

Module 2 : Social Media Management

Social media has become the most powerful channel for digital marketers. In this module, you will learn how to navigate through social media platforms, create and improve social media presences and produce effective content for each platform.

Module 3 : Social Media Advertising

Getting noticed on social media is becoming harder and harder every day. Social media ads are a great way to cut through the noise and deliver the desired message. In this module, you will tap into the fountain of targeted advertising. You will become an expert in reaching out to your target audience.

Module 4 : Search Engine Optimization (SEO)

Search engines are an essential part of the online experience. Learn how to optimize your search engine presence through on-site and off-site activities, including how to develop your target keyword list, optimize your website UX and design, and execute a link building campaign.

Module 5 : Search Engine Marketing with Google Ads (SEM)

Optimizing visibility in search engine results is an essential part of digital marketing. Reinforcing your website presence through SEM is a must if you want to get noticed. We will teach you how to create effective ad campaigns for specific goals using Google Ads.

Module 6 : Display Advertising

Display advertising was the first form of advertising on the web. It’s still a powerful marketing tool, strengthened by new platforms like mobile, new video opportunities and enhanced targeting. In this course, you learn how display advertising works, how it is bought and sold (including in a programmatic environment), and how to set up a display advertising campaign using Google Ads.

Module 7 : Email Marketing

Email is an effective marketing channel, especially at the conversion and retention stage of the customer journey. In this course, you learn how to create an email marketing strategy, create and execute email campaigns, and measure the results.

Module 8 : Google Analytics

One of the most beneficial aspects of digital marketing is its ability to measure progress. Analyzing reports and modifying ads is a vital step for improvement. You will learn how to use Google Analytics to evaluate your campaigns and measure success by comparing conversion goals.