Winning With Relationship Selling

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In an increasingly complex selling environment, successful sales professionals use relationship-oriented selling approaches to help their customers win.

Today, gimmicks and tactics are obsolete: customers are just too savvy. Armed with pricing and information from your website, reviews from the Internet, and recommendations from an army of colleagues and friends, most customers will have completed 70% of the buying process without engaging with a sales person.


Give people at all levels the skills to sell their ideas
Improve the company’s image and professionalism
Help employees develop business-winning presentations
Build the confidence of leaders and future leaders
Assist technical professionals with client presentation
Prepare executives for media appearances
Winning with Relationship Selling

All sales professionals who want to reach new levels of success with a relationship-based selling approach.

Who should attend? Everyone!

Anyone who interacts with customers, project team leaders, employees who serve on teams, or managers who want to enhance their leadership skills.

? What you will cover

After this program, you will be able to

Sales Confidence

  • Define goals that direct your actions
  • Apply principles for achieving a winning and confident attitude

Gain Access

  • Develop a Customer Profile that describes your ideal client
  • Apply techniques for building relationships to connect with your customers

Expand Your Network

  • Identify the best networking techniques to expand your influence
  • Evaluate online networking methods


  • Differentiate types of customers and what motivates them
  • Use techniques to widen the buyer’s gap and create a sense of urgency
  • Create interest by describing what the customer can expect from your solution

Communicate Value

  • Apply techniques to express information concisely
  • Use evidence to persuade the customer
  • Develop a plan to communicate your solution with impact

Handle Hesitation

  • Apply techniques for negotiating with confidence
  • Identify points of agreement to lower resistance
  • Use methods to prevent objections before they arise

Commit and Maintain the Relationship

  • Choose a method for gaining commitment that fits the situation
  • Construct a plan for handling mistakes
  • Create a system to follow up and stay in touch with customers

Sales Skills Mastery

  • Construct a comprehensive sales guide using the skills covered in this course
  • Use a method to appraise and communicate to strengthen relationships